DICK'S Sporting Goods has expanded its House of Sport brand with the opening of several new locations in July and August 2023.
New stores are located in Baybrook, Texas at Baybrook Mall; Katy, Texas at The Shops at Park West; Champaign, Illinois at Market Place Shopping Ctr; Chesapeake, Virginia at Greenbrier Square; Davenport, Iowa at Davenport Commons; Fayetteville, Johnson City, New York at Oakdale Commons; North Carolina at Freedom Town Centre; Latham, New York at Latham Farms and Scranton, Pennsylvania at Viewmont Mall.
The company’s House of Sport stores are approximately 100,000ft² in size, offering assortment of products and other in-store experiences including a climbing wall, multiple golf bays with TrackMan simulators, and multi-sport cages.
In addition, House of Sport stores focus on connecting with the local community through partnerships and events.
The new stores will complement the brand’s first three House of Sport stores in Victor, New York; Knoxville, Tennessee; and Minnetonka, Minnesota.
The company plans to open between 75 to 100 House of Sport stores by 2027.
DICK'S Sporting Goods in-store environment, visual merchandising and House of Sport senior vice-president Toni Roeller said: "These grand openings have been a superb way to introduce the House of Sport store to our customers in these markets.
"It's exciting that the feedback from customers has been so positive and the communities see the stores as a destination. We're equally excited about bringing House of Sport to more communities in 2024 and beyond."
Last month, Dick’s Sporting Goods signed distribution partnership with WHP Global, owner of the premier Italian sports apparel brand Lotto.
