Global sporting goods retailer Decathlon has announced the launch of an immersive shopping app specifically designed for Apple Vision Pro.  

Available from 2 February 2024 in the US, the app aims to revolutionise the way customers engage with the brand's products. 

The app, a product of several months of in-house development, allows users to explore Decathlon's latest offerings in outdoor and cycling gear.  

Customers can view, select and purchase products while uncovering the stories behind their favourite equipment. 

The initiative is part of the retailer's broader ambition to inspire and facilitate sports participation through innovative customer experiences. 

Decathlon CEO Barbara Martin Coppola said: "We are thrilled to be proposing such a unique and immersive experience to our customers on the Apple Vision Pro.  

“We're going one step further in our commitment to innovating the world of modern sport. Customers can step inside our tents or check out our new bikes in 3D from the comfort of their own home - a revolution in the shopping experience. What comes next is bound to be exceptional, as we continue to accompany people in their sporting experiences in new and exciting ways." 

US brand e.l.f. Cosmetics has also unveiled a beauty shopping app for Apple Vision Pro. 

The new experience encourages users to explore the best versions of themselves through inspirational environments that contextualise an assortment of 3D e.l.f. products.  

In addition to shopping via Apple Pay, users can participate in relaxing activities such as meditation and stretching exercises. 

e.l.f. Beauty chief digital officer Ekta Chopra stated: “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally led. The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community – and entertain them – wherever they are.”