WelcoMe, a provider of disability inclusion customer service solutions, has broadened its partnership with UK omnichannel technology retailer Currys.  

The collaboration will see the expansion of a trial involving WelcoMe's purpose-built app to an additional 20 Currys stores across London, UK.  

WelcoMe's app is designed to facilitate communication between disabled customers and staff at participating stores. 

The app provides in-the-moment disability awareness training for staff, equipping them to interact with disabled customers with equanimity and confidence. 

The move follows the initial trial of the app that began in March 2024 at 20 Currys stores in the Birmingham area. 

The app will now be available at London locations including Oxford Street, Brixton, Bromley, White City Westfield and Tottenham Court Road.

In a LinkedIn post, WelcoMe founder Gavin Neate said: “In a world of online shopping and automated checkouts I believe that disabled people still want, need and appreciate knowledgable and engaging face-to-face customer service interactions.” 

“In collaboration with Currys I/we aim to prove it - and where better to prove the power of the #PurplePound than the capital city?” 

“Over the next eight weeks, we will be inviting the people of London to test out the platform and give us and Currys feedback on its use.”   

WelcoMe aims to provide businesses of all sizes with customer service solutions for disabled customers. 

The company's solutions are available across a range of sectors, with clients including Northlink Ferries, the Crowne Plaza Hotel, Westminster City Council and the Glasgow Science Centre.