British electrical retailer Currys is ramping up its physical store presence with a significant investment in its store portfolio.

The electronics retailer, which has seen two-thirds of its customers use stores for purchases, is betting on the continued importance of the omnichannel shopping experience.

This year, Currys plans to overhaul 115 of its stores across the UK and Ireland.

A key focus is on its 50 largest 'megastores', which will undergo a transformation to include new product categories, seasonal displays, and enhanced entrance areas.

The retailer is expanding its product range to cater to evolving consumer trends, with new categories such as health and beauty, pet tech, portable power, and fitness.

Seasonal offerings, including barbeques, gardening equipment, back-to-school essentials, and festive gifts will also be introduced.

“We couldn’t be more excited to get these products into the hands of both our customers and colleagues! It’s great that customers can go in stores, test drive the tech, and also speak to our capable and committed colleagues to understand our products, better than anyone else," said Vicky Bennion, head of New and Growth Categories at Currys.

The investment in megastores follows the recent redesign of 65 Currys superstores.

According to Matthew Speight, Currys' stores director, the aim is to create a more customer-friendly shopping environment across the company's entire store estate.

“The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items," said Speight.

"Yet again, kudos to the colleagues - let’s keep building on the UK’s leading omnichannel retailer position and pushing to provide a best-in-class, easy-to-shop experience for our amazing customers.”

Currys has already completed the refurbishment of several megastores, including at Swindon, Merry Hill, Brentford, and Solihull.