Technology retailer Currys has expanded its trial of the ‘WelcoMe’ accessibility tool to 20 London, UK, stores, aiming to enhance the shopping experience for customers with disabilities.

The initiative, which has already seen success in the Birmingham region, allows customers to register their specific needs before visiting a store.

This enables Currys staff to prepare accordingly and offer a more personalised service.

The WelcoMe web app enables customers with disabilities to detail their requirements and provide an estimated arrival time.

Stores are then notified, allowing them to make necessary accommodations.

Beyond improving the customer experience, the tool also provides retailers with valuable insights into disability awareness.

Currys and its partners, including leading charities, have developed best practices for interacting with customers with various disabilities such as guide dog owners.

“We really do mean it when we say We Help Everyone Enjoy Amazing Technology, and our partnership with WelcoMe plays perfectly into our ambition. I’m already seeing the benefits of the tool be brought to life,” said Sameena Panwala, general manager of Currys Oxford Street.

“Just the other day a customer shared the most amazing feedback about their experience in our store - outlining how they received a fantastic service and my team made their experience so much smoother than usual.”

“When we see knowledgeable, confident staff members interact with their disabled customers and hear positive feedback from both, it gives us the most amazing feeling that our Tech 4 Good solution could change the world - and we’re proud that Currys are joining us on this journey,” added Gavin Neate, founder of WelcoMe.

WelcoMe's reach extends beyond retail, with clients in sectors such as transportation and public services.

As the trial continues, it will be interesting to see if the concept can be scaled across the wider retail industry.