British co-operative group Co-op has announced a new partnership with Uber Direct to expand its quick commerce market share through the retailer's online shop.  

The collaboration will enable Co-op member-owners and customers to order groceries with fast local delivery using Uber Eats' delivery network. 

The partners will initially trial the service with 50 Co-op stores offering online home delivery.  

Co-op aims to extend the reach of its online shop to 1,000 stores by the end of 2024.  

The move aligns with the company's ambition to capture more than 30% of the quick commerce market, complementing existing partnerships with platforms such as Uber Eats. 

Their online strategy focuses on providing quick convenience from its community-centric stores, with online orders picked fresh locally.  

The retailer estimates that more than 80% of the UK population now has access to Co-op products through its online shop or delivery partnerships. 

Besides its online shop, groceries from local Co-op stores are available through partners such as Deliveroo, Just Eat and Amazon. 

Co-op e-commerce director Chris Conway said: "We have ambitious goals for the continued growth of our e-commerce business, and know that our member-owners and customers value the ease and convenience of quick and convenient online home delivery.  

“Innovation and effective partnerships are a fundamental part of our approach as we grow the reach of both our online shop and our work with strategic partners - offering our member-owners and customers in more communities an extensive range of groceries on-demand from Co-op’s stores locally.” 

In February 2024 the company initiated a trial partnership with UK-based home grocery delivery app Snappy Shopper in Northern Ireland.