Daily Newsletter

09 October 2023

Daily Newsletter

09 October 2023

CASETiFY enters major retail partnership with Verizon

The collaboration aims to expand CASETiFY's reach and diversify its distribution channels to connect with new markets and a broader audience.

Mohamed Dabo October 06 2023

Global tech accessory brand, CASETiFY, has revealed its significant move into the US retail market through a partnership with Verizon, both in-store and online.

The collaboration marks the company's first large-scale retail venture in the US, expanding its product availability to more than 500 locations across the country.

Starting on 12 September 2023, Casetify's range of protective accessories will be readily accessible through Verizon's official website, Verizon.com, as well as at 500 brick-and-mortar Verizon outlets.

The partnership will bring Casetify's most popular product styles to these locations, including protective cases, select designs and eco-friendly offerings.

Among the products available will be a range of protective accessories tailored for the newly launched iPhone 15.

A significant leap into wholesale

This strategic step into wholesale distribution signifies a significant milestone for Casetify, underscoring the company's commitment to diversifying its market presence through an expanded omnichannel approach.

The move is anticipated to augment Casetify's position in the global tech accessory market, attracting new clientele while retaining its existing customer base.

Casetify's CEO and co-founder Wesley Ng expressed his enthusiasm for the collaboration, stating:

"Our entry into major retailers like Verizon marks a pivotal moment for Casetify, as we continue to expand our omni-channel presence and reach new consumers across the country through these in-store and online experiences."

This partnership between Casetify and Verizon signals an exciting development for tech accessory enthusiasts across the US, offering more accessibility to a diverse range of protective accessories for their devices.

Ecommerce market dynamics

Per GlobalData, the ecommerce market was valued at $5.9 trillion in 2022 and is expected to grow at a CAGR of >9% by 2027. The emergence of ecommerce has made it imperative that companies understand consumer behavior, deliver personalized service, and offer competitive pricing models. Ecommerce giants like Alibaba and Amazon dominate the space, supported by huge customer bases, robust mobile payment platforms, and technology expertise in areas like AI. Smaller players focus on disruptive business models, such as subscription services, to make their mark.

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