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Carrefour Italy partners SymphonyAI for AI-driven store optimisation  

SymphonyAI's software cuts labour costs and bolsters pricing and promotional precision.

Jangoulun Singsit January 13 2025

Grocery innovator Carrefour Italy has implemented SymphonyAI's advanced computer vision technology to optimise its shopping experience and overall operational performance. 

SymphonyAI's Store Intelligence is designed to cut labour costs, bolster pricing and promotional precision, amplify on-shelf product availability, and reduce stock shortages. 

The pilot phase showcased the efficacy of the technology, as store associates wielded handheld devices equipped with the software to swiftly identify and rectify any discrepancies.  

The system's user-friendly nature and straightforward deployment ensured immediate benefits and smooth integration into daily operations. 

SymphonyAI Store Intelligence provides immediate insights into areas requiring attention within stores.  

It generates prioritised tasks, enabling employees to effectively tackle shelf-related issues. This technological advancement is anticipated to significantly elevate Carrefour Italy's operational productivity and customer satisfaction levels while ensuring consumers consistently encounter well-stocked shelves. 

Carrefour Italy chief information officer Alessandra Iacovelli stated: “At Carrefour Italy, we embrace digital innovation to improve operational efficiency, achieve high-quality shopper engagement and reduce waste.  

“With SymphonyAI Store Intelligence, we take bold strides to achieve all those goals and establish the foundation for an end-to-end connected retail operation. Partnering with a trusted innovation leader like SymphonyAI helps us leap forward in-store operations' maturity at a critical time in the industry.” 

Carrefour Italia's presence spans 19 regions with a multi-format network of 1,500 sales points such as hypermarkets, supermarkets, express stores and cash-and-carry outlets.  

The grocery retailer, a part of Carrefour Group, also has a robust online presence and is continually refining its omnichannel approach.  

It leads in franchising within Italy's large-scale retail sector with more than 1,000 franchisee-operated outlets. 

SymphonyAI retail consumer packaged goods division international senior vice-president Dusan Rnic said: “We share Carrefour Italy’s excitement about Store Intelligence delivering rapid benefits and forming the basis of a connected retail transformation at Carrefour Italy. It is in Carrefour’s DNA to maximise the advantage of disruptive innovation and we are delighted to partner with them as a first-mover in Italy for AI computer vision store intelligence.” 

Carrefour recently terminated its operations in Oman

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