Luxury outerwear brand Canada Goose has revealed plans to cut 17% of its corporate roles in a restructure. 

The decision is part of its ongoing transformation programme. 

The layoff will affect 156 jobs, Reuters has reported. 

The company employed 915 workers at its corporate offices as of 2 April 2023. 

Canada Goose took the decision after a review of the organisational structure necessary to meet its strategic objectives.  

The move simplifies the company’s structure, accelerates decision-making and enhances operational efficiencies. 

The restructure will deliver immediate cost savings.

The company will integrate cross-functional teams and align its business activities to meet its go-forward strategy. 

Canada Goose chairman and CEO Dani Reiss said: “Today we are realigning our teams to ensure that corporate resources are fit for purpose to fuel our next phase of growth across geographies, categories and channels.  

“We are focused on achieving efficiency and margin expansion, while investing in key initiatives – brand, design and best-in-class operations – that will powerfully position our iconic performance luxury brand to deliver long-term growth.” 

In addition to the workforce reduction, Canada Goose has announced changes to its management structure.  

The company added responsibility for design to the role of brand and commercial president Carrie Baker.  

Beth Clymer, president of finance, strategy and administration, will take on operations following the departure of former chief operating officer John Moran on 19 March 2024.  

Daniel Binder, chief transformation officer, will oversee global stores in addition to his current role. 

Canada Goose, which offers outerwear, apparel, footwear and accessories, will provide full results for the quarter and year ending 31 March 2024 on its May 2024 earnings call.  

This will also include more details on the transformation programme, its impacts and the outlook for fiscal 2025. 

In November 2023, Canada Goose purchased the operating assets of Romania-based supplier Paola Confectii Manufacturing.