Luxury fashion house Burberry has initiated a lawsuit against the value retailer B&M, citing trademark infringement, as reported by Sky News.  

The legal proceedings commenced at the High Court in London on 2 December 2024 with Burberry alleging that B&M may have misrepresented its merchandise as affiliated with the luxury brand. 

Throughout 2024, B&M has offered a collection of pet accessories under its "furberry" label, which includes dog bowls, toys and pet comfort items with a beige background and red, white and black checks. This is reminiscent of Burberry's iconic design.  

The specific products implicated in the legal dispute have not been disclosed and it is unclear whether the claim pertains to the "furberry" products. 

Both companies operate publicly on the London Stock Exchange.  

In an expansion move in 2023, B&M acquired numerous former Wilko locations following that company's insolvency.  

Burberry has recently faced challenges, experiencing a decline in share price that led to its exit from the prestigious FTSE 100 index after a 15-year tenure.  

Now part of the broader FTSE 250 index, the luxury brand has seen an uptick in value following executive changes and a strategic update in November 2024.

Burberry reported a significant 22% decrease in revenue for the first half of the fiscal year 2025, with figures dropping to £1.08bn ($1.36bn) from £1.39bn in the comparable period of the previous financial year.