Boots unveils Boots Beauty concept store in London

The store is to be used as a platform for the retailer to test out the latest brands.

The store showcases more than 250 brands. Credit: Boots UK.

UK-based health and beauty retailer Boots opened, on 6 December 2023, its new 'Boots Beauty' store at Battersea Power Station in London, England, UK.

The 11,200ft² store marks a strategic move in Boots' ongoing beauty transformation and showcases more than 250 brands in skincare, cosmetics, body care, haircare, and fragrance. Boots said the store promises beauty solutions catering to diverse budgets.

Newly introduced brands, including R.E.M Beauty, Kerastase, Shu Uemura, and Bubble will grace both the physical store and boots.com website, ensuring accessibility nationwide.

Fusion of health and beauty expertise

Boots leverages its healthcare authority by incorporating a unique blend of health and beauty expertise in the store.

A dermatologist-trained Boots pharmacist offers free consultations for skin concerns, extending support for conditions such as acne, rosacea, eczema, and psoriasis.

Boots' plan includes introducing a pharmacist prescribing service for prescription-only medicines and expanding specialised skincare training for pharmacists across the UK.

Jenna Ward, head of Beauty Reinvention at Boots, said: “The new Boots Beauty store at Battersea Power Station provides a platform for us to test the latest brands and new service innovations before we introduce them to customers shopping in our stores across the country. […] The opening of this new store marks a major milestone in Boots transformation of beauty on the high street.”

Unique services and features

The Boots Beauty store introduces a team of 35 Boots Beauty Specialists, equipped to provide free Skin Scan services for in-depth analysis and personalised recommendations.

Dermalux LED Light Treatment services, Hair Bar with scalp analysis, and a range of premium haircare brands contribute to a holistic beauty experience. No7's Skin Solutions Service and regular masterclasses add further value to the customer journey.

A Fragrance Discovery Bar, product recycling station, and complimentary gift wrap service contribute to an immersive and sustainable shopping environment.