UK-based convenience retail chain Blakemore Retail is set to enhance its store digitalisation and in-store data analytics by deploying VusionGroup solutions across an additional 130 stores in 2024.
This expansion follows a successful initial roll-out in 43 locations.
The VusionCloud platform and Pulse In-Store Analytics, both part of Memory’s Retail Intelligence offering, will be implemented to monitor trading performance.
570,000 four-colour electronic shelf labels (ESLs) will be installed, making Blakemore Retail one of the first UK retailers to adopt the technology on such a large scale.
Blakemore Retail managing director Matt Teague said: "The integration of four-colour ESLs and the powerful VusionCloud Platform has revolutionised the way we manage and display prices and promotions.
“It’s a transformative step in elevating our customer experience, optimising our operations and delivering on our commitment to innovation and excellence."
The move towards digital technologies is a growing trend among retailers seeking to improve operational efficiency, reduce costs and enhance the shopping experience.
VusionGroup's solutions were chosen by Blakemore Retail for their ability to optimise labour and streamline operations, along with the comprehensive turnkey service provided by the group, which includes full store installations for a smooth transition.
VusionGroup's Europe Middle East and Africa senior executive vice-president Sébastien Fourcy said: "We are delighted to be part of Blakemore Retail's digital transformation journey. We’re excited to bring them our most innovative VusionGroup solutions and expertise that will provide unparalleled service to their valued customers.
“This first roll-out is part of the fast growth we are experiencing in the UK and Ireland where we surpassed 500 stores at the end of 2023, and a significant step towards our 1,000-store target in 2024. We look forward to continuing to build our relationship with the Blakemore team."
Blakemore Retail operates 253 SPAR stores across England and Wales, employing more than 4,300 staff.
The retailer has delivered a turnover of £750m.
