iPhone manufacturer Apple has unveiled its strategy for retail expansion in Saudi Arabia, including the launch of an online store and several flagship retail locations.  

The company is set to debut its online Apple Store in the summer of 2025, offering a complete range of products with Arabic service and support for the first time.  

From 2026, Apple aims to inaugurate the first of many flagship stores across the country. 

The stores will provide Saudi customers with additional opportunities to engage with Apple teams and discover suitable products and services.  

Apple is in the early phases of designing a store at Diriyah, a UNESCO World Heritage site.  

Apple CEO Tim Cook said: “We’re excited to be expanding here in Saudi Arabia with the launch of the Apple Store online next year, and the first of several flagship Apple Store locations starting in 2026, including an iconic store at the stunning site of Diriyah coming later.  

“Our teams are looking forward to deepening our connections with customers, and to bringing the best of Apple to help people across this country explore their passions, build their businesses and take their ideas to the next level.” 

The expansion builds on Apple's existing investments in Saudi Arabia, including the region's inaugural Apple Developer Academy in Riyadh.  

Launched in partnership with the Saudi government, Tuwaiq Academy and Princess Nourah bint Abdulrahman University in 2021, the academy offers comprehensive training for women aspiring to be coders, designers and entrepreneurs. 

Apple, headquartered in Cupertino, California, has invested to create jobs and introduce new technologies in Saudi Arabia. 

Since 2019, the company has injected SR10bn into partnerships with local companies. 

In October 2024, Apple opened four new exclusive stores in India.