Global fashion and lifestyle retail conglomerate Apparel Group inaugurated more than 100 new stores across the Middle East and Asia in the first six months of 2024.  

The development is a testament to the company's strategic growth and its commitment to enhancing the retail experience for its customers. 

The new stores represent a variety of globally recognised brands, including ASICS, Dune London, New Yorker, Athlete’s Co and Beverly Hills Polo Club.

Apparel Group has strengthened its market presence in key regions such as India, Bahrain, the United Arab Emirates (UAE), Oman and Saudi Arabia. 

Apparel Group CEO Neeraj Teckchandani said: “We are immensely proud to announce the opening of over 100 new stores in the first half of 2024. This milestone reflects our relentless commitment to expanding our footprint and enhancing the shopping experience for our customers in different communities all over the world." 

"Each new store represents not just growth, but our dedication to innovation and excellence in the retail sector. We look forward to continuing this journey of success and delivering unparalleled value to our valued customers.” 

The launch of these stores underscores Apparel Group's strategy to consolidate its market presence. 

Headquartered in Dubai, UAE, the company operates 2,200 stores and more than 85 brands on all platforms. 

In March 2024, Apparel Group and Indian e-commerce company Nykaa launched their first Nysaa beauty store in the Gulf Co-operation Council region, in the city of Dubai.