Online retail giant Amazon has intensified its focus on sustainability by expanding its range of eco-friendly products and services.

A key component of this strategy is the ‘Climate Pledge Friendly’ badge, which identifies products meeting specific sustainability criteria.

More than 1.4 million items across various categories, from groceries to electronics, now carry this designation, a significant increase since the programme's launch.

Amazon said these products are certified by more than 50 independent organisations, ensuring claim credibility and transparency.

To complement its third-party certification programme, Amazon has introduced its own private label, Amazon Aware.

This line offers a range of everyday essentials, from clothing and bedding to personal care items, produced using recycled materials and organic ingredients.

By providing affordable and accessible sustainable options, Amazon aims to make eco-friendly choices more convenient for consumers.

Recognising the growing demand for preowned goods, Amazon has also expanded its offerings in this area.

Partnerships with platforms such as Hardly Ever Worn It provide access to luxury designer items while Amazon Warehouse and Amazon Renewed focus on a broader range of refurbished and used products.

These initiatives contribute to the circular economy by extending the life cycle of products and reducing waste.

Beyond product offerings, Amazon is committed to reducing its environmental impact throughout its operations.

The company said it has implemented recycling programmes for packaging materials and encourages customers to participate in its trade-in programme for electronic devices.

These initiatives not only contribute to waste reduction but also provide opportunities for product refurbishment or responsible recycling.

Amazon's efforts to expand sustainable product offerings and reduce its environmental footprint demonstrate a growing commitment to addressing climate change and meeting consumer demand for more eco-conscious choices.

By integrating sustainability into its core business operations, Amazon is positioning itself as a leader in the retail industry's transition to a more sustainable future.

While the company has made significant strides, challenges remain.

Ensuring the authenticity of sustainability claims, expanding product availability in various regions, and addressing concerns about the environmental impact of e-commerce logistics are key areas for continued focus.