Aldi SÜD has announced a strategic partnership with Genpact to expedite digital transformation in its retail operations across the US and Australia.  

Leveraging Genpact's expertise in data, technology and AI, ALDI aims to boost its agility and cost leadership, and maintain its transformative momentum in key markets. 

ALDI SÜD's multi-year engagement with Genpact underscores the retailer's commitment to embracing digital transformation to adapt to rapidly evolving market dynamics and consumer preferences.  

The move will enable ALDI to swiftly react to trends, competitive actions and customer feedback, thus securing its market position and relevance. 

Genpact will employ its AI-first approach and digital capabilities to streamline ALDI's operations and drive significant efficiency gains.  

The focus will be on enhancing the return on investment from ALDI's current technology platforms, including S/4HANA, Ariba, Blackline and ServiceNow, to optimise operations and customer experiences. 

Genpact high tech, manufacturing, consumer and healthcare global business leader Anil Nanduru said: "By investing in digital technologies and exploring innovative business models, a retailer can differentiate itself from competitors and establish leadership in the industry. 

"At Genpact, our AI-first approach for ALDI's business services aims to achieve a front-to-middle-to-back transformation to create exceptional customer experiences and drive competitive growth." 

Genpact, a professional services and solutions company, operates globally with a workforce of 125,000 across 30 countries.  

The company's mission is to serve and digitally transform top enterprises, including Fortune Global 500 companies, leveraging its deep expertise in digital operations and proficiency in data, technology and AI.