Daily Newsletter

18 July 2024

Daily Newsletter

18 July 2024

Accenture acquires Logic to boost retail tech transformation capabilities  

The deal will integrate 800 Logic professionals with knowledge in retail-focused technical strategies into Accenture.

Jangoulun Singsit July 17 2024

Professional services company Accenture has entered an agreement to acquire Logic, a company specialising in retail technology services.  

Headquartered in Minneapolis, Minnesota, US, Logic collaborates with retailers to drive customer loyalty and boost revenue and agility using technology. 

Operating in 11 countries and serving more than 150 retail clients globally, Logic has capabilities in merchandising, stores, digital, analytics and cloud. 

The acquisition will integrate 800 Logic professionals with knowledge in retail-focused technical strategies into Accenture Technology.  

The deal complements Accenture's efforts in facilitating technology transformations for retail clients worldwide. 

Accenture Retail industry practice global lead Jill Standish said: “Business disruption is intensifying and requires retailers to embrace a strategy of continuous reinvention to deliver value across every part of the business with digital technology at the core. 

"The addition of Logic’s expertise and industry-specific skills will further enhance our ability to deliver comprehensive retail solutions and drive transformative outcomes for our clients to thrive in this dynamic marketplace." 

The deal will also expand Accenture's retail capabilities by adding essential skills in core technologies and platforms, including AI and generative AI.  

Logic co-founder and CEO Bill Szlaius said: ’“Joining Accenture will enable us to expand our reach and accelerate our mission, providing even greater value to our clients and unlocking new growth opportunities for our talented team.  

The completion of the acquisition is pending customary closing conditions, including regulatory approvals.  

The financial terms of the transaction have not been disclosed. 

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