Pan-Asian retailer the DFI Retail Group has appointed Yoep Man as CEO of 7-Eleven operations for four key Asia Pacific (APAC) markets: South China, Hong Kong, Macau and Singapore.
DFI Retail Group, which operates the convenience chain in these regions, has a network of nearly 3,000 stores.
Man will drive strategic direction and enhance the operational performance of 7-Eleven's convenience retail business within these regions, with a focus on innovation and customer-centric growth.
In addition to his CEO role, he will also become a member of the group’s management committee, contributing to the overall leadership and strategic decisions of the organisation.
DFI Retail Group CEO Scott Price stated: "We are pleased to appoint Yoep as CEO of 7-Eleven for South China, Hong Kong, Macau and Singapore.
"His appointment aligns perfectly with our customer-first approach, given his proven ability to enhance customer experiences and drive innovation. Yoep's success in leading our food business in Singapore, coupled with his deep understanding of the Asian retail landscape, positions him well to accelerate 7-Eleven's growth. His expertise in digital transformation and operational excellence will be crucial in evolving our convenience retail offerings to meet and exceed customer expectations across these key markets."
Man has more than two decades of experience in the retail sector, particularly in food and fast-moving consumer goods across Asia Pacific.
He previously held the role of managing director of Food for DFI Retail Group in Singapore, overseeing brands such as Giant, Cold Storage, CS Fresh and Jason’s Deli.
During his tenure in Singapore, Man delivered significant financial improvements and operational efficiencies for these brands while enhancing their market presence amidst a challenging retail landscape.
His appointment coincides with a period of strong growth for 7-Eleven. The brand is making strides in the ready-to-eat segment and is actively enhancing consumer engagement through digital initiatives.
Yoep Man stated: "I am excited to have the privilege to support 7-Eleven’s growth and ambitions in the markets we serve. I look forward to working with our teams and partners to deliver greater convenience, value and innovative experiences for our customers.”
