Yeppo & Soonsoo is to to open its second Swedish store in July. Credit: Hufvudstaden/Cision.

Yeppo & Soonsoo, a Korean beauty care brand, is set to expand its presence in Sweden with a new store in Femman, located in Nordstan, Gothenburg, Sweden.  

The store, which marks the company’s first venture in Gothenburg, is scheduled to open its doors at the beginning of July. 

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The new store, spanning approximately 160m², will offer a wide array of Korean beauty products, catering to the needs of Gothenburg’s residents by providing the latest in beauty care.

Femman is known for its prime location and has a selection of leading brands.  

Soonsoo CEO and founder Elisa Ahonpää-Kim said: “We’re delighted that we’ll soon be able to open the doors to our latest beauty oasis. We welcome beauty enthusiasts and beginners to experience the magic in our store.

“With the largest selection of vegan, non-animal tested skincare, makeup, hair care and body care from Korea, and with more than 80 different face masks to choose from, we have something for everyone.”  

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The upcoming store in Gothenburg marks Yeppo & Soonsoo’s second location in Sweden after its first in Gallerian, Stockholm. 

Since its establishment in 2018, the retailer has opened eight stores and an e-commerce platform in Finland. 

It imports brands such as Anua, BBIA, Amuse, Ariul, Beauty of Joseon, Acropass and many others. 

Sweden-based real estate company Hufvudstaden retail leasing Malin Måhlin said: “Yeppo & Soonsoo has been given a fantastic reception in Sweden to date. Their profile and product range complement our offering in Femman perfectly, and we extend them a warm welcome.”