Yamamay currently operates 680 franchise and owned stores globally. Credit: JJ Merelo.

Italy-based fashion retailer Yamamay has selected Oracle Retail suite of solutions to support its growth strategy globally.

The retailer has deployed Oracle Retail Merchandising Financial Planning, Oracle Retail Assortment Planning and Oracle Retail Xstore Point-of-Service solutions to expand its presence in 39 countries across Europe and the Middle East. It currently operates 680 franchise and owned stores.

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The retailer will use Oracle Retail Merchandise Financial Planning to gain control of its financial plan and strengthen the Open to Buy (OTB) process and systems.

Oracle Retail Assortment Planning will assist the company to reduce the number of SKUs per collection and open new product streams.

Yamamay chief information officer Roberto Villa said: “Yamamay is pleased to extend the relationship with Oracle. Yamamay selected a suite of world-class retail solutions to enhance its retail business operational excellence and productivity.

“Yamamay selected a suite of world-class retail solutions to enhance its retail business operational excellence and productivity.”

“The Oracle Retail suite offers a vast choice of solutions that will boost Yamamay’s capability to interact with its loyalty-driven customers worldwide effectively. Oracle provides us with the strategic planning system that delivers immediate value and will scale to run our business.”

As part of this investment, the company named its transformational initiative, ‘Project Retail Evolution’, which covers assortment planning, product collection and the retail experience.

Leveraging Oracle Retail technology, the retailer will analyse customer behaviour to empower its planning team, enabling them to create localised assortments, execute strategies to optimise revenue and maximise margins by tracking supply and demand.