Xcel Brands specialises in the interactive TV market through livestream shopping channels. Credit: happySUN Photography via Getty Images.

Media and consumer products company Xcel Brands has agreed on a strategic licensing partnership with apparel and fashion company One Jeanswear Group (OJG).

Under the agreement, OJG will design and produce apparel products for the Christian Siriano brand, owned by Xcel Brands. The companies aim to ship the products for the third quarter of 2023.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

This marks an expansion of the relationship between Xcel Brands and OJG, which also manufactures products under the LOGO by Lori Goldstein brand under Xcel Brands.

Xcel Brands chairman and CEO Robert W. D’Loren comments: “One Jeanswear Group’s unparalleled expertise in apparel makes the company an ideal manufacturing license partner for us. With the C. Wonder by Christian Siriano agreement, we’re pleased to launch the second of what we expect to be a long series of collaborations with additional brands in our portfolio.”

OJG CEO Jack Gross adds: “Christian Siriano is one of the most exciting young designers in America and we’re proud to produce apparel for the C. Wonder by Christian Siriano brand. We also look forward to expanding our licensing partnership with Xcel Brands in the future.”

OJG is a global fashion apparel company that oversees the design, product development, technical support, fabric procurement, marketing, merchandising and global sourcing of products, focusing on denim. It was founded in 1980.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Xcel Brands was founded in 2011 and specialises in the interactive TV market through livestream shopping channels. As part of its retail strategy, the company is working towards investments in technology platforms to expand its omnichannel reach.

GlobalData reports that omnichannel retail offers opportunities for retailers to expand their customer base, fine-tune their operational efficiencies and give customers a highly personalised shopping experience.