Russian food retailer X5 Retail Group’s parcel delivery technology platform X5 Omni has agreed to open pharmacy pick-up points at Pyaterochka stores.

As part of an agreement with Medexport – Severnaya Zvezda and Zdravservis, 950 pharmacy pick-up points are planned to open at Pyaterochka stores by the end of 2025.

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Medexport – Severnaya Zvezda and Zdravservis will receive long-term lease agreements from X5 Omni to open pharmacy counters to allow the pick-up of packages.

The partners will use X5’s logistics network to deliver the pharmacy orders to pick-up points through its sorting centres.

“This partnership between regional pharmacy chains and X5 Retail Group is an excellent opportunity to create a superior value proposition for our customers.”

Medexport – Severnaya Zvezda CEO Oleg Milyutin said: “This partnership between regional pharmacy chains and X5 Retail Group is an excellent opportunity to create a superior value proposition for our customers.

“By opening pharmacy pick-up points at Pyaterochka stores we respond to major demands of today’s marketplace. First of all, the pharmacies and stores will be conveniently located in one place.

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“Secondly, drawing on the strengths of regional players we are able to offer the best value and product range at each location, and supplement these by providing access to the endless shelf of e-commerce.”

Leveraging X5 retail stores and logistics capabilities, X5 Omni is planning to establish package delivery network across the country.

The platform has established pick-up points at 2,400 stores, which deliver about 7,000 parcels every day. The platform aims to employ X5’s logistics infrastructure for deliveries from small-scale regional producers and online stores.

The company also plans to make parcel delivery services available at several X5 stores by the end of next year.

The food retailer signed a long-term agreement, in April this year, with wholesale supplier RITM-2000 to open 85 stores across central Russia.