Woolworths team will directly load groceries into customers’ car boots. Credit: Woolworths Group Limited.

Australia-based supermarket chain Woolworths has launched Direct to Boot, its new grocery pick-up service in New Zealand.

The retailer will introduce the free service at selected stores across the country in the next few months.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Customers can access the service by placing a minimum order of $50.

Woolworths New Zealand launched the service after a trial that saw more than 50% of pick-up customers opt for Direct to Boot.

The new service will complement the company’s online shopping options, including eLockers, MILKRUN, express 60-minute pick-up, same-day delivery and pick-up.

Woolworths New Zealand digital director Mark Wolfenden said: “We’ve been offering online shopping since 1996 and it’s essential that we keep disrupting ourselves by bringing in new, innovative options for customers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“During our Direct to Boot trial, we’ve heard really fantastic feedback from some of our older customers and also those with young families who all find Direct to Boot incredibly convenient for their lifestyles.

“There’s no need to get the kids out of the car and head into the store to pick up your order anymore – it’s just pull up, open the boot for our team and you’re done. It really couldn’t be easier.

“We’re excited to get started with 23 stores featuring Direct to Boot and we’ve got some big plans for expansion. Our current ambition is to spread the service further across the country and have it live in 42 of our stores by February.”

In its first quarter of fiscal year 2024 result, Woolworths said that total New Zealand Food (NZD) sales increased by 2.8% to A$2.06bn ($1.32bn).