Woolworths introduces Compass mobile app to help suppliers increase product sales in each store. Credit: Bidgee.

Australian supermarket chain Woolworths Group has introduced a mobile app called Compass, which allows its suppliers to track the sales performance of products in each store.

Suppliers can now download the Compass app on Apple and Android based devices free of charge.

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The app calculates each product’s daily sales expectations in every store by drawing historical sales patterns.

Suppliers will receive alerts from the app if sales fall below expectations and will be able to identify and fix potential issues impacting the sales.

According to the supermarket chain, Compass can recoup millions in lost sales for suppliers while enhancing the availability and product presentation for customers. It also allows supplier representatives to print shelf tickets.

Woolworths fresh foods and replenishment director Paul Harker said: “We’re proud to be the first Australian retailer to invest in a free lost sales monitor for our suppliers.

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“We see it as a genuine win-win because a lost sale for a supplier is a lost sale for Woolworths, and most likely an unsatisfied customer.”

“We see it as a genuine win-win because a lost sale for a supplier is a lost sale for Woolworths, and most likely an unsatisfied customer.

“Drawing on smartphone technology and a spirit of collaboration, we’re confident Compass will drive a step change in availability and merchandising standards for our customers.”

During the development that involved a multimillion-dollar investment, the supermarket chain tested Compass in collaboration with Australian field sales agency Crossmark.

Crossmark currently maintains merchandising for major suppliers such as Twinings, Blackmores and Lion.

Earlier this month, Woolworths expanded its Delivery Now service to offer grocery deliveries to more than 300,000 customers across Brisbane, Queensland.