Woolworths to deploy Tableau data reporting and visual analytics. Credit: Woolworths Group Limited.

Australian supermarket chain Woolworths Group has partnered with analytics platform Tableau Software to deploy Tableau’s data reporting and visual analytics.

The retailer selected Tableau for its connectivity with existing systems, agility and user-friendliness. This move is part of the company’s focus on insight-driven decision making to allow Woolworths employees to analyse data to make fast, real-time decisions.

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Woolworths Group data & analytics general manager Doug Frank said: “Customer expectations are always rising in retail and we need to work smart to keep up with them.

“The key advantage of Tableau is speed and ease for our team. It will allow team members across the business to analyse, understand and act on customer insights incredibly quickly.

“Customer expectations are always rising in retail and we need to work smart to keep up with them.”

“We see this type of capability as key to delivering what our customers want and expect of us into the future.”

The Australian retail chain plans to introduce Tableau across multiple group businesses, covering merchandising, finance, supply chain, store operations and people operations in the coming months.

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Tableau ANZ head Nigel Mendonca said: “Retailers worldwide are transforming themselves to thrive in the omni-channel marketplace.

“We’re delighted to partner with Woolworths to fuel their innovation agenda through modern business intelligence for the benefit of its customers.”

Last month, the supermarket chain started the construction of a $57m expansion project at its Adelaide Regional Distribution Centre (ARDC).