US-based sports equipment manufacturer Wilson Sporting Goods has opened its first flagship store in New York City (NYC).
Located in SoHo, the Wilson NYC Flagship features a 6,400ft² retail space offering a wide range of products from all sports categories across Wilson’s portfolio.
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According to a press statement, the location will offer official basketballs from the National Basketball Association (NBA) and Women’s NBA (WNBA), as well as the official ball of the National Football League (NFL).
Also on sale will be A2000 gloves, tennis rackets such as the Pro Staff and Clash, and D9 Irons golf clubs among other items.
In addition, the store will offer Wilson’s athletic-lifestyle sportswear collection for men and women.
The Wilson NYC Flagship store will also deliver a range of in-store services, including a full-time racket stringing maestro, leather ball customisation, a golf simulator and glove personalisation.
Wilson Sportswear president Gordon Devin said: “We are excited to introduce our premium brand direct retail model providing an immersive Wilson experience through innovative products, constant inspiration to play and sport-specific staff expertise.
“New York is a priority market for Wilson as we continue to expand our retail footprint globally.”
The store features the Thomas E Wilson Park, an indoor atrium named after the company’s founder.
The atrium is designed to allow customers to test products available in the store, as well as to honour Wilson’s history of providing sporting goods.
Wilson held an event to open the store attended by local NYC athletes and advisors.
The opening comes after the company opened its first brick-and-mortar store in its hometown of Chicago last July. It also opened a pop-up store in NYC the following month.
This year, Wilson plans to further expand its direct-to-consumer experience by opening stores in Los Angeles and Shanghai.
