WHP Global and global lifestyle brand Guess? have reached a new licensing agreement with Signal Brands to boost the development of New York-based fashion brand rag & bone’s handbags and small leather products line.
Signal Brands, already a licensee for Guess?, will now work on expanding this product category for rag & bone.
Go deeper with GlobalData
The licensing deal will run for five years and the first collection from the collaboration is set to debut in spring 2025.
The new line will be available across rag & bone boutiques worldwide, on their official website (rag-bone.com), and through select premium retailers in North America such as Nordstrom and Bloomingdales. In February 2024, Guess? and WHP Global agreed to jointly acquire rag & bone.
On 2 April 2024, Guess? completed the acquisition of all its operational assets and a 50% stake in its intellectual property assets.
Guess? co-founder and chief creative officer Paul Marciano stated: “Since the acquisition of rag & bone, we believe it is an essential part of the business from which rag & bone will benefit – the expertise, knowledge and skill of the incredible design team that Jason Rimokh and his father Jack have developed over the decades. We are confident that it will be a great addition to the world of rag & bone.”
Signal Brands has more than three decades of experience managing a diverse portfolio of international fashion brands in handbags, luggage and travel accessories.
The company’s established retail partnerships and global distribution capabilities will play a crucial role in supporting rag & bone’s strategic plans for international growth.
Signal Brands CEO Jason Rimokh stated: “We are incredibly excited to bring our expertise to rag & bone’s handbag line. This partnership reflects our commitment to delivering high-quality products that resonate with consumers.
“Signal Brands looks forward to leveraging its extensive industry experience to bring innovative and stylish designs to rag & bone’s handbag collection while continuing to build on the company’s successful partnerships.”
