WEBTOON Entertainment has 170 million monthly users. Credit: WEBTOON Entertainment Inc/Business Wire.

Global entertainment company WEBTOON Entertainment has officially launched the WEBTOON Shop, a new online retail destination for webcomic fans.  

The shop features merchandise including apparel, accessories and household items inspired by series such as The Mafia Nanny, Love 4 a Walk, School Bus Graveyard, Vampire Family and All of Us are Dead. 

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The WEBTOON Shop also includes official WEBTOON US 10th anniversary merchandise.  

Limited edition anniversary items include My Deepest Secret, Eaternal Nocturnal and Siren’s Lament. 

The shop also features a special edition graphic showcasing a hit series that gained global popularity after debuting on the US platform. 

The WEBTOON Shop features special limited-edition collections, including the Heroes and Villains collection based on the webcomic Lore Olympus.  

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Additional collections and series-based releases are planned. 

Wattpad WEBTOON Studio president Aron Levitz said: “Creators and their content have transformed fandom, building franchises that transcend our platform. 

“These are fandoms that can’t get enough of their favourite webcomics, and we want to give fans a way to support their favourite creators and take home a small piece of the universe they fell in love with. We’re so excited to be able to expand how fans can celebrate these incredible stories and franchises beyond screens and bring them into their lives.” 

in October 2023, WEBTOON Entertainment announced the first-of-its-kind collaboration with social venture company Dot Inc to develop tactile digital comics.  

The partnership will convert the popular WEBTOON series into braille on Dot Pad. 

With 170 million current monthly users, WEBTOON Entertainment’s IP and Creator Ecosystem includes WEBTOON, Studio N, Studio LICO, LINE Manga and eBookJapan.