Walmart has released its annual list of the top trending toys for the holiday season, featuring 66 items from popular brands such as Disney, Lego, Hot Wheels, and Barbie.
This year, the retail giant has introduced an exclusive Barbie World collection in collaboration with Mattel, which offers customised playsets and accessories.
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The collection is designed to encourage creative storytelling and imaginative play.
The top toys list, available in stores and online, highlights a range of items for children of all ages, with a special focus on affordability.
Walmart has emphasised that 25 of the toys on this year’s list are priced under $25, reflecting the company’s commitment to offering budget-friendly options.
Exclusive Barbie World collection
Walmart’s exclusive Barbie World collection, created in partnership with Mattel, is one of the standout features of this year’s toy offerings.
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By GlobalDataThe collection includes a range of playsets and accessories, all priced between $9.99 and $24.97, making it accessible for families looking for affordable gifts.
The Barbie World assortment focuses on popular activities such as gardening, watersports, and farming, with the aim of providing children with a world-building experience that allows for customisation and creativity.
This collection is available exclusively through Walmart, adding a unique dimension to their holiday toy selection.
Affordability and variety
In addition to the exclusive Barbie World range, Walmart’s top toys list includes several other products from major brands.
These include items such as the Star Wars Force-N-Telling Darth Vadar, VTech Sort & Discover Activity Center Wagon, and LankyBox Giant Cyborg.
Many of these products are available at competitive prices, with a quarter of the list priced under $25.
Walmart aims to offer a variety of options to suit different budgets, maintaining their everyday low prices throughout the holiday season.
The retailer is positioning itself as a destination where families can find top-rated toys without exceeding their holiday spending limits.
Focus on imaginative play
The focus of this year’s top toys list is on products that encourage imaginative and experiential play.
The selection includes items across various categories such as crafting, mindful movement, and mystical adventures.
Walmart’s vice-president of toys, Brittany Smith, stated that the company aims to provide a range of toys that foster creativity and exploration.
With the holiday season approaching, Walmart’s comprehensive list provides shoppers with a diverse selection of gifts that cater to different interests, ages, and price points.
