Global-e will optimise Victoria’s Secret’s international online operations. Credit: Sorbis/Shutterstock.

Intimates brand Victoria’s Secret has chosen Global-e, a platform specialising in direct-to-consumer international e-commerce, to support the growth of its online presence across global markets.  

The strategic collaboration is set to enhance Victoria’s Secret’s digital footprint in international territories, including Canada and prominent European countries such as Germany and France, by enriching customer experiences and streamlining logistics. 

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Partnering with Global-e has allowed Victoria’s Secret to introduce a fully localised shopping experience in more than 100 markets worldwide.  

The initiative encompasses local currency transactions, diverse payment methods, transparent pricing inclusive of taxes and duties, and improved delivery options. 

Victoria’s Secret digital international vice-president Baptiste Marchis said: “We’re excited to partner with Global-e to enhance our international e-commerce capabilities across both our key markets and new regions. 

“We chose Global-e because of their leading technology platform, robust client management support and deep insights drawn from the broadest client base in the industry.” 

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Global-e’s e-commerce platform offers brands a powerful engine for driving growth in direct-to-consumer sales across diverse international landscapes.  

The platform’s localisation features, operational reach and analytics enable brands to curate an optimal online shopping experience that resonates with the preferences of digital consumers around the world. 

The platform enables localised greetings and checkout processes in more than 30 languages, pricing options in more than 100 currencies, access to 150 local and alternative payment methods, precise tax and duty calculations with pre-payment options, a variety of shipping alternatives and straightforward return policies. 

Global-e North America CEO Matthew Merrilees stated: “We are thrilled to be chosen by Victoria’s Secret and be part of their exciting new phase of international growth. We look forward to working closely with Victoria’s Secret and supporting their global D2C strategy, utilising our experience and data-backed knowledge working with hundreds of leading global enterprise clients.”