US-headquartered apparel brand UNTUCKit, which specialises in shirts designed to be worn untucked, has announced a partnership with analytics solutions provider RetailNext.
By utilising RetailNext’s in-store analytics platform, UNTUCKit has gained a deeper understanding of customer traffic and behaviour across its retail locations.
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The integration of RetailNext’s IoT sensor, Aurora, into UNTUCKit’s stores has provided precise footfall tracking, with shopper traffic data captured ten times every second.
This real-time information is instantly accessible to store associates and managers, offering immediate insights for operational improvements and customer experience enhancements.
The analytics solution has been integrated with UNTUCKit’s existing systems, including point of sale and workforce management, as well as promotional calendars.
This integration has facilitated AI-powered recommendations and actionable insights, enabling UNTUCKit to optimise staffing schedules in line with customer traffic patterns and predict peak periods for enhanced service delivery.
With a reliable baseline established for shopper traffic, the brand has been able to adjust staffing levels and store opening hours to capture additional traffic and sales.
The data has also allowed the brand to benchmark store performance, rewarding high-performing outlets and addressing areas of underperformance with data-driven strategies.
Since the implementation of RetailNext’s analytics, UNTUCKit has experienced an 18% increase in shopper yield and a 6.9% uplift in store conversion rates.
UNTUCKit US retail head Sandra Scibelli said: “We needed data to identify pockets of opportunity where we were performing well and understand what we should do about it, as well as where we could improve. As we started growing, it was clear that we needed one source of truth.”
UNTUCKit, established in 2011, was initially a digital-first brand but has significantly expanded its physical presence since opening its first store in New York in 2015.
The brand now operates 88 stores globally, including a location in London, with further expansion planned.
