UNIQLO Rome Via del Corso store opens in a historic building. Credit: © Uniqlo Co., Ltd.

Japanese fast-fashion retailer UNIQLO has expanded its presence in Europe and Asia with the opening of new stores in Italy and China.  

In April 2024 the retailer inaugurated its first store in Rome, Italy, in the Galleria Alberto Sordi shopping arcade, and introduced its first city flagship store in central China, in Wuhan. 

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The UNIQLO Roma Via del Corso spans 1,300m² across a basement and two above-ground floors, showcasing the brand’s LifeWear range for men, women and children.  

The Rome store features innovative services such as the RE.UNIQLO Studio for item repair and customisation, and Italy’s inaugural UTme!, where customers can personalise printed T-shirts. 

UNIQLO also unveiled a new Italian store in Milan’s Piazza Gae Aulenti in May 2024 

Occupying 800m² in a former parking garage, the store presents UNIQLO’s men’s, women’s and children’s lines in a unified space, emphasising the functional and innovative qualities of LifeWear.  

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The retailer collaborated with Italian interior brand Kartell to offer contemporary furnishings for the Milan store. 

UNIQLO Italy chief operating officer Mark Barnatovic said: “Growing and consolidating the brand in Italy is the natural step to undertake after the successful launch of our first Italian flagship store in Milan in 2019, and our recent expansion into the city of Rome. 

“Given the positive response to date in Milano, we have seen that the Italian public has embraced LifeWear and we wish to keep providing them with the items to build their personal style according to our Japanese values of functionality, simplicity and high-quality.” 

The Wuhan Chuhe Hanjie Street store, which opened on 1 May 2024, is UNIQLO’s 26th in the city and the first of its kind in central China to showcase the UNIQLO FLOWER concept. 

It also features central China’s first UTme! Service. 

In May 2024, UNIQLO revealed plans to open its first permanent store in Poland in the autumn.