
The UK government has announced a significant review of its de minimis rules, which currently allow goods valued up to £135 to enter the country without incurring customs duties.
This policy, originally introduced to simplify the customs process for low-value imports, has come under increasing scrutiny from the retail industry due to concerns over market fairness and the impact on local businesses.
What are the de minimis rules?
For those unfamiliar with the term, “de minimis” refers to the threshold below which goods can be imported into the UK without attracting customs duties. In its current form, the de minimis limit allows products valued at £135 or less to enter the UK without the need for import duties or VAT.
This has made it easier for consumers to purchase low-cost items from overseas, particularly from online retailers.
However, while this has been beneficial for consumers seeking cheap goods, it has raised concerns within the UK retail sector.
Specifically, there is worry that the system is being exploited, particularly by overseas retailers, leading to an influx of low-cost products that may not meet UK safety, environmental, or ethical standards.

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The decision to review the de minimis rules comes as part of the government’s broader efforts to address these concerns.
The review will examine whether the current customs treatment of low-value imports should be adjusted to ensure fairer competition for UK-based retailers and safeguard consumers against potentially harmful or substandard products.
The UK government has acknowledged the increasing concerns about the influx of non-compliant goods, particularly from overseas platforms like Shein and Temu. These platforms often sell low-cost, low-quality goods that may bypass UK regulations, such as safety standards or environmental protections.
The government is now considering tightening the rules to ensure that products entering the UK market meet the same standards as those sold by domestic retailers.
Retail industry reaction
The retail industry has largely welcomed the announcement, with many professionals viewing the review as a much-needed step toward creating a level playing field in the market.
Helen Dickinson, Chief Executive of the British Retail Consortium (BRC), responded positively to the news:
“The announcement of the review into the de minimis rules is most welcome and shows that the government has listened to the concerns and representations of retailers and the BRC and that it is prepared to take swift action to protect consumers from goods being dumped in the UK, many of which fail to meet UK environmental and ethical standards, as a result of global trade turmoil.
“A review of this policy, which was designed to reduce the burden on low volume, low value imports, was already needed. With retailers seeing a rise in the number of potentially non-compliant products entering the UK market, it’s even more critical now.”
This statement reflects the growing frustration within the retail industry, particularly with the rising volume of non-compliant imports that pose a threat not only to local retailers but also to consumer safety and confidence.
Many retailers have seen a dramatic increase in the number of low-value, non-compliant goods entering the market, which undermines both competition and trust in the UK retail environment.
What’s next?
The outcome of the review will likely have a significant impact on UK retail, particularly for e-commerce businesses that rely heavily on cross-border trade.
Retailers will be closely watching for any changes to the current de minimis rules, as these adjustments could affect pricing, import processes, and the overall competitiveness of the market.
For now, retailers will continue to push for stronger regulations that ensure imported products meet the same standards as those produced in the UK.
While the review is still in its early stages, the government’s willingness to address these concerns has been met with cautious optimism from the retail sector, and it will be interesting to see how this issue unfolds in the coming months.
As the retail landscape continues to evolve, ensuring fair competition and protecting consumers will remain a top priority for both retailers and regulators alike.
The de minimis review is just one of many steps in the ongoing effort to adapt the UK’s customs and trade policies to the realities of modern global commerce.