The Beer Store is one of the largest beer retailers in Ontario. Credit: Jonathan Weiss/Shutterstock.

The Beer Store (TBS) has embarked on a significant expansion in the Ontario marketplace, Canada, announcing new partnerships and investments to enhance consumer offerings and distribution capabilities.  

The move is a strategic response to recent government changes in the retail sector.  

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The company is bolstering its distribution fleet and operations, supporting 4,000 new convenience store customers and planning 10,000 new points-of-sale (POS) in the autumn of 2024.

The expansion has enabled TBS to seamlessly support the acceleration of large format pack sales in grocery stores over the summer.  

With a well-established position, the company is set to continue its support for the sector’s transformation.

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Customers can now access convenience items including snacks and energy beverages from several partners both in-store and online through e-commerce orders. 

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A new media campaign is set to launch, highlighting TBS’s commitment to providing choice, speedy service and environmental stewardship through its bottle return programme.

TBS president Roy Benin said: “We see this as a new chapter for The Beer Store and we’re excited to compete. All of our channels – from distribution to retail to deposit return – will continue to deliver for Ontario.” 

The company has allocated $100m in future-focused projects, including renovations to select retail stores across the province, enhancing the shopping experience for customers.  

A new distribution centre has been established in Bolton. 

The company is also establishing third-party delivery partnerships with platforms such as Canada’s Skip the Dishes, covering 95% of stores for rapid delivery.  

It has upgraded POS technology to improve reliability and convenience for shoppers.