US retailer Target has partnered with multinational entertainment firm Walt Disney to open 25 Disney stores within selected stores across the country.
Scheduled to open on 4 October, Target will open the stores in locations such as Texas, Montana, California, Pennsylvania, Utah, and Indiana.
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Co-developed by both the companies, the new stores will be operated by Target under its branded ‘shop-in-shop’ layout in a dedicated 750ft² space adjacent to kids clothing and toys sections. Each store will feature more than 450 Disney branded items.
Customers can explore and purchase speciality merchandise from Disney, Pixar, Marvel and Star Wars franchises across these stores.
The retailer will also open a new online store for Disney branded items, as well as on the Target app on the same in-store launch date.
The online store will also help customers to locate their nearest Disney store at Target.
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By GlobalDataIn addition, the retailer plans to open 40 additional Disney locations by next October as part of the partnership.
Target chairman and chief executive officer Brian Cornell said: “With a shared focus on families and unwavering commitment to our guests, we are excited to evolve our relationship with Disney to bring ease, convenience and joy to more families and fans with unique and differentiated retail experiences that can only be created through our two companies.
“We believe the combination of Disney’s unmatched entertainment and storytelling with our omnichannel retail platform will create inspiring and unique experiences for our guests.
“This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model.”
Target will also expand its footprint by opening a new store near the Walt Disney World Resort at Flamingo Crossings Town Center in Winter Garden, Florida, in 2021.
In June, the US retailer partnered with internet-based delivery unit Shipt to offer same-day delivery service to its customers.
