Pottery Barn Kids, the specialty retail brand of Williams-Sonoma, has expanded its presence by entering into the UK.
As part of the expansion, Pottery Barn Kids UK will operate its e-commerce website, potterybarnkids.co.uk, to offer a range of home furnishings and textiles for baby and kids.
Go deeper with GlobalData
Pottery Barn president Jennifer Kellor said: “Bringing our quality Pottery Barn Kids furniture, bedding and accessories to the UK is a proud moment for our brand.
“We design safe, functional and stylish products to create inspired baby and kids’ rooms, and our proprietary designs, responsible sourcing and manufacturing, furthers our commitment to create a healthier home, community and world.
“Launching the Pottery Barn Kids UK e-commerce site and curated shop-in-shops with renowned retailer, John Lewis, provides UK customers the opportunity to celebrate the milestones and special moments of childhood with us.”
In addition, the retailer will offer West Elm x Pottery Barn Kids collection of nursery furnishings and décor in the UK.
This month, the retailer will also commence its wholesale operations in the UK with Pottery Barn Kids branded shop-in-shops at three John Lewis locations featuring baby and nursery décor products.
The partnership with John Lewis brand marks Williams-Sonoma’s second wholesale venture in Europe following its launch of West Elm in 2015.
Established in 1999, the company offers a range of products including furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys and nursery essentials across its company-owned stores in the US, Canada and Australia.
