France-based online fashion retailer Spartoo has entered an agreement to manage Canadian fashion brand ALDO’s operations in France.
Under the terms of the agreement, Spartoo will manage ALDO’s physical and online sales in the country.
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The partnership marks ALDO’s return to the French market by relaunching its entire store network and e-commerce activity.
The brand will now have access to Spartoo’s e-commerce expertise and integrated services, as well as benefit from Spartoo’s knowledge of France’s fashion market.
ALDO Group International vice-president Michel Fahmy said: “As a global fashion destination, France has always been a strategic market, and having such a strong and innovative partner to join our brand is a sign of ALDO’s unique position and strength in the global footwear and handbag market.
“We’re thrilled to be working with Spartoo and are excited for our growth plans in the market.”
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By GlobalDataIn addition to managing ALDO’s operations, the partnership will expand Spartoo’s extensive range of fashion items, including footwear, bags and accessories, by combining the strengths of its physical and online operations.
The two companies will also make use of their knowledge to implement an expedited growth plan for the French market.
Spartoo co-founder and CEO Boris Saragaglia said: “We would like to thank ALDO for their trust and are pleased to be associated with an iconic brand that shares our values, particularly social and environmental.
“This agreement was possible thanks to the omnichannel positioning that we have cultivated in the French market with more than 16 proprietary brands, a key asset for building customer loyalty and generating additional sales.
“With this partnership, Spartoo is once again demonstrating the technological know-how it has developed over the years and which we chose to internalise.”
Founded in 1972, ALDO offers footwear and fashion accessories to a diversified customer base.
The company operates 1,500 stores and digital channels across more than 100 countries.
