Singapore-headquartered fast-fashion retailer Shein has introduced Trend Stores, a series of specialised online fashion shops.
Their digital storefronts simplify the process for shoppers looking for specific fashion themes, from elegance to party attire or casual street styles.
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The Trend Stores are organised around particular fashion narratives, streamlining the search for items that resonate with individual tastes.
Fashion storefront names include Missguided, Shein Bae, Shein Icon, Dazy Weekend and Shein Mod.
The launch of the new feature follows a report in the Financial Times that the retailer’s net profit dropped 40% in 2025 to $1bn.
Its 2024 sales increased by 19% to $38bn.
Along with other Chinese e-commerce giants such as Temu, Shein is likely to experience effects on their financial outcomes in the US due to the cessation of the de minimis [too small to be meaningful] waiver there.
Under the de minimis threshold, goods with a value up to $800 per individual, on a daily basis, can be imported into the US without being subject to duty and import tax.
Reuters reports that this import regulation has facilitated Shein’s ability to maintain competitive pricing.
The company also faces pressure to adjust its valuation in anticipation of a prospective public offering in London, UK.
In February 2025, Reliance Retail re-introduced Shein to the Indian market through the launch of a dedicated app for fashionwear.
