France will be the first market in Europe to gain access to the platform. Credit: Jonathan Weiss/Shutterstock.

Global online fashion and lifestyle retailer Shein has expanded its Shein Exchange resale platform to Europe and the UK, beginning with France.  

The integrated online peer-to-peer platform allows customers to buy and sell previously owned Shein products.  

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The service is being launched in phases across three of Shein’s markets, with France the first to gain access. 

The Shein Exchange platform is directly accessible through the existing Shein app, offering a simplified resale process.  

The interface automatically lists a customer’s past purchases with an option to sell each item, streamlining the listing process.  

See Also:

Customers seeking pre-loved items can also benefit from search and filter tools to find specific products. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The expansion follows its successful launch of Shein Exchange in the US in October 2022.  

In 2023, 4.2m new users joined the US platform, with more than 115,000 pre-owned items listed by 95,000 unique sellers.  

The European and UK expansion aims to further engage the global community in sustainable fashion practices. 

Shein sustainability director Caitrin Watson stated: “With the extension of our Shein Exchange platform into Europe and the UK, we hope to provide more of our global customer community with ways to easily participate in the circular economy and promote the environmental benefits of shopping second hand rather than buying new.  

“As we extend Shein Exchange to new markets, we remain committed to gathering user feedback, and finding ways to improve this programme and enhance the user experience on the platform.” 

In April 2023, the European Commission officially designated Shein as a Very Large Online Platform under the Digital Services Act regulation in European Union law.