Sephora to open 35 new locations across US. Credit: InSapphoWeTrust.

France-based personal care and beauty store chain Sephora has announced its plans to open 35 new locations across the US this year.

The stores will open across 32 cities, starting with the opening at Hudson Yards in New York on 14 March.

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Other locations included in the expansion are: Palm Springs, San Ramon, San Francisco and Los Angeles in California; Charlotte in North Carolina, and Dallas and Houston in Texas.

Sephora omni retail executive vice president Mary Beth Laughton said: “At Sephora, we are constantly working to further enhance, personalise and simplify the omnichannel experience for our clients, so the connection between the physical and digital is virtually seamless and highly customised at every touchpoint.

“We are thrilled to be opening in even more communities this year, bringing the best of prestige beauty.”

“Clients can browse our beauty offering online or using our Sephora App, use our digital ‘Happening at Sephora’ tool to discover what’s happening in store like events, classes and services to plan their trip to their local store and even try on looks digitally with Sephora Virtual Assistant.

“We are thrilled to be opening in even more communities this year, bringing the best of prestige beauty, including our passionate Beauty Advisors, to more clients across the US in real life.”

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Sephora will also join with luxury treatment aesthetic centre OrangeTwist, at three California locations later this year.

The retailer will also offer 13,300 beauty products, from over 200 brands, such as Fenty Beauty by Rhianna, Drunk Elephant, Maison Margiela, DryBar and Sephora Collection across the 32 new stores.

Sephora currently operates more than 460 stores across the Americas and 660 locations inside US department store chain JCPenney.