With AI, Sainsbury’s store colleagues will have more time to focus on the things that matter to customers. Credit: J Sainsbury.

Supermarket chain Sainsbury’s has entered into a five-year strategic partnership with Microsoft to use AI in enhancing both customer and colleague experiences.  

This collaboration will support and expedite Sainsbury’s Next Level strategy, which aims to deliver stronger shareholder returns.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The integration of the retailer’s datasets with Microsoft’s AI and machine learning (ML) capabilities is expected to optimise store operations, increase efficiency for colleagues, and offer customers a more effective service.

With Microsoft’s generative AI, Sainsbury’s expects online shopping to be interactive, while also streamlining the search process.

Store colleagues will also benefit from real-time data and insights, which will facilitate smarter shelf replenishment processes.

By harnessing AI to amalgamate various data inputs such as shelf edge cameras, store colleagues will be directed to the areas that require restocking.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This not only saves time but enables colleagues can dedicate more time to customer service.

All these advancements will be supported by Microsoft Azure under Sainsbury’s cloud ecosystem.

Sainsbury’s chief retail and technology officer Clodagh Moriarty said: “Our collaboration with Microsoft will accelerate our ambition to become the UK’s leading AI-enabled grocer.

“It’s one of the key ways we’re investing in transforming our capabilities over the next three years, enabling us to take another big leap forward in efficiency and productivity, continue to provide leading customer service and deliver returns for our shareholders.”

In March, Sainsbury’s announced proposals to streamline its operations, resulting in the loss of approximately 1,500 jobs.