Romanian online retailer eMag has partnered with digital financial technology services provider Wirecard for a payment solution to enhance the customer experience.

As part of the deal, Wirecard has developed a new digital financial commerce platform for eMAG.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The solution is designed to allow the retailer to offer immediate and uncomplicated refunds with its ‘Instant Money Back’ offer, which is available for Mastercard Money Send and Visa Direct services.

The retailer is now able to enhance the customer experience by reducing the time of receiving money, resulting in increased brand trust and loyalty.

Wirecard Romania managing director Utku Ogrendil said: “Online shopping is growing fast in Romania and this is mainly due to the growing comfort that the end consumer feels when ordering or paying.

“The latest payment solution with eMAG is taking this experience to a new and higher level, contributing to making all aspects of the purchase process as fast and seamless as possible, and we are excited to be pioneering it.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

According to Wirecard, the payment solution is the first of its kind in Europe and is applicable to all purchases, regardless of the sales channel.

Earlier this month, Wirecard partnered with online supermarket getnow to support the retailer in offering customers with flexible payment solutions.

eMAG has operations in Bulgaria, Hungary and Poland; an own brand online store featuring various consumer brands; and a marketplace for merchants to sell their products.

The retailer offers a range of products across several categories, including electronics, home appliances, toys, fashion, DIY and furniture.