Global lifestyle brand Reformation operates 50 stores. Credit: Mareks Perkons/Shutterstock.

Sustainable fashion brand Reformation has entered a partnership with Element Logic, a provider of automated material handling systems, to accelerate growth. 

The partnership will see the introduction of an advanced AutoStore system at Reformation. 

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The system features more than 80,000 bins, 115 R5 Pro Robots and 13 Carousel Ports.  

Element Logic will integrate Router and eManager software, along with a comprehensive conveyor system, to streamline operations and enhance the brand’s distribution capabilities. 

The collaboration aims to support Reformation’s growth and commitment to sustainability, with the brand striving to become climate-positive by 2025 and circular by 2030. 

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Reformation chief operating officer Ivan Tchakarov said: “This relationship marks another milestone on our journey to scale Reformation and realise our mission.  

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“We’re looking forward to leveraging Element Logic’s extensive experience to ensure a seamless and successful implementation.” 

Element Logic was selected to support Reformation’s next phase of business expansion and value proposition. 

The partnership represents one of more than 400 AutoStore systems deployed by Element Logic across the globe. 

It underscores both companies’ dedication to innovation and excellence in their respective fields. 

Element Logic America CEO Krish Nathan stated: “We are thrilled to partner with Reformation on this groundbreaking project.  

“Our collaboration putting this project together exemplifies our commitment to customer satisfaction and our desire to find the right solution for each of our customers. This project highlights the synergy between innovative technology and sustainable practices, and we are proud to support Reformation’s growth.” 

Reformation operates a network of almost 50 stores and employs more than 1,000 people.