Rangita by Stellaro Brands, a direct-to-consumer (D2C) Indian fashion label, is gearing up to inaugurate 25 exclusive brand outlets throughout India within the next year, as reported by ET Retail.
The company has allocated an investment budget of Rs70m-Rs80m ($0.8m-$0.9m) for this growth initiative, with a plan to unveil five to six stores in this April to June quarter.
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This expansion plan is in line with the brand’s strategy to expand its omni-channel presence, leveraging digital analytics to bolster its physical store sales in key Indian markets.
ET Retail quoted Stellaro Brands’ CEO Himanshu Chakrawarti as saying: “We launched four Stellaro brand stores across Telangana and Andhra Pradesh last year and saw strong customer traction. The demand from these regions has encouraged us to accelerate our offline rollout.”
The strategy for selecting new store locations is informed by e-commerce sales patterns and specific demand data at the pincode level, the brand noted.
“Being part of a digitally savvy group gives us the ability to identify high-potential micro-markets. Our initial success in Telangana and Andhra Pradesh was driven by strong product-market fit reflected in our digital sales,” Chakrawarti added.
In anticipation of its retail growth, Rangita recently rolled out the ‘Shubh Aarambh’ campaign, showcasing its Spring/Summer 2025 collection.
“Rangita exists to empower every woman to shine—confident, radiant, and effortlessly stunning—whether through everyday wear or occasion-ready styles. Just as weddings mark a fresh start, Rangita’s spring-summer collection celebrates new beginnings with a range that’s as versatile as it is vibrant,” Chakrawarti said during the launch of the campaign.
