Primarks operates 25 stores across ten states in the US. Credit: chrisdorney/Shutterstock.

International clothing retailer Primark is set to open a new store in the Tysons Corner Center, Tysons, Virginia, US on 16 July 2024. 

The new store is the brand’s first entry into the state.  

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Primark will then have 25 outlets across ten US states.  

The new outlet will have 35,000ft² of retail space featuring the latest fashion trends, homewares and beauty products. 

The Tysons Corner Center store will serve the Washington DC metro area.  

The opening follows that of the Arundel Mills store in Hanover, Maryland.  

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Primark US president Kevin Tulip said: “After a successful Arundel Mills opening, we’ve seen a growing demand for more Primark stores across the DMV [District of Columbia, Maryland and Virginia] area and especially in the Washington DC metro area. We’re ready to open our doors in Tysons to bring ‘Primania’ to even more US shoppers, with many Virginia shoppers able to explore the store for the first time.”  

The expansion into Tysons Corner is part of Primark’s strategy to increase its US presence. 

The retailer also revealed leases at Potomac Mills in Woodbridge, Virginia, and the Mall at Prince George’s in Hyattsville, Maryland.  

The retailer is actively recruiting for full and part-time positions ahead of the summer opening, with job listings available on the Primark careers site. 

The Tysons Corner Center store will offer denim from $10 and T-shirts at $4.50, as well as National Basketball Association and National Football League apparel, including items for the Washington Wizards and Washington Commanders, with prices from $14. 

To celebrate the opening, Primark has planned a series of events, including complimentary treats from Georgetown Cupcakes and special giveaways for early customers.  

In May 2024 Primark opened a new €10m ($10.78m) store in Turin, Italy, marking its second location in the country’s Piedmont region. 

Primark now operates more than 445 stores globally with plans to reach 530 by the end of 2026.