Surplus supermarket chain Company Shop is set to implement Pricer’s electronic shelf labels (ESLs) across its UK store network.
The advanced in-store solution aims to streamline operations, boost labour productivity and facilitate dynamic pricing strategies.
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Company Shop offers an extensive range of products from 800 brands, retailers and manufacturers.
The company is responsible for redistributing more than 100 million items annually and plays a significant role in preventing 122,000 tons of CO₂ emissions each year.
The nature of Company Shop’s inventory, comprising goods with shorter shelf lives that necessitate frequent updates, has traditionally demanded substantial manual labour to maintain accurate shelf-edge product information.
By integrating Pricer’s ESL tech, Company Shop anticipates considerable operational efficiencies by reallocating staff hours from manual labelling to other valuable in-store activities.
The collaboration with Pricer marks a significant step in Company Shop’s digital transformation journey.
With ESLs providing real-time pricing adjustments directly at the shelf edge, the system has already demonstrated a productivity increase of more than 5%.
The enhancement not only frees up employees to concentrate on customer service but also improves pricing accuracy.
Company Shop retail head Gemma Edlin stated: “Introducing Pricer’s ESLs has been a game-changer – not just for our store colleagues, who have seen labour productivity boosted and their time freed to focus on delivering customer service, but especially for our members. Our vision is to create a world where no surplus products go to waste, so with real-time and to-the-second accurate pricing via the ESLs, our members know they’ll always be getting the very best price on offer, meaning more sell-through and less waste.”
The ESL technology is already operational in Company Shop’s St Helens and Long Eaton locations.
Pricer, in partnership with Renovotec for installation services, is scheduled to complete the deployment of its ESLs across all 13 Company Shop stores by the end of March 2025.
