Portuguese fashion brand Parfois Group has partnered DXC Technology, a provider of technology services, to refine its customer experience.
The enhancement will come through personalised suggestions informed by analytics and data insights.
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Parfois operates a network of more than 1,000 stores across 67 countries and an online platform.
The partnership with DXC is part of the retailer’s worldwide Data Intelligence strategy.
The initiative aims to harness data insights to offer customers more personalised product recommendations.
DXC Technology will assist Parfois in deploying the Snowflake data platform, which is expected to boost operational efficiency and utilise insights for a transformative customer experience.
The platform will facilitate the analysis of customer information via predictive AI models that process near real-time data.
Parfois’ leadership team will benefit from a navigation panel equipped with management indicators, alerts and insights into customer behaviour patterns, bolstering their decision-making capabilities.
DXC Technology Portugal data and AI head Nuno Moura Pinheiro stated: “From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC.
“It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions.”
Parfois Group has maintained a growth rate of 24% each year since 2010 and opens more than 100 stores annually.
