Oracle Retail unveils new solution to enable retailers to source, develop, track and market products. Credit: © Oracle.

Oracle has added new enhancements to its Retail Brand Compliance Management Cloud Service, which is designed to enable retailers to source, develop, track and market products.

The advancements in reporting and analytics will now assist in monitoring the integrity of materials and end products, enhance customer experiences, and protect brands.

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New improvements added to the solution, include KPI dashboards, consumer product compositions to enable in-store formulations, labelling and digital dietary advice, and API integrations with key Oracle applications.

“Customers expect retailers to know everything about the items they purchase, whether this is information on availability, ingredients or the manufacturing process.”

Oracle Retail Brand Compliance is designed to audit and manage all aspects of the product development process, as well as create accurate and certified labelling detail against local regulatory and industry policies. This will allow retailers to respond to and rectify product and industry incidents.

Oracle Retail strategy and solution management vice president Jeff Warren said: “Delivering on your brand promise today is as much about quality and trust as it is about cost.

“Customers expect retailers to know everything about the items they purchase, whether this is information on availability, ingredients or the manufacturing process. They expect transparency and greater access to information, in real time.

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“The biggest names in grocery rely on Oracle Retail Brand Compliance to meet these expectations while protecting their customers and brands.”

Oracle Retail noted that a major grocery chain that adopted the Brand Compliance tool was able to pull SKUs, identify the location of impacted products and communicate with customers, mitigating the situation, and protecting its shoppers.

Oracle Retail unveiled the new Retail Xstore Office Cloud Service, which is designed to enable the retailers to centralise all back-office store operations, in January this year.

The service can eliminate the need for the retailer to invest in data centres and offer a faster implementation timeline.