Old Navy, a brand of US retailer Gap, has partnered with tech platform Radar to implement the latter’s AI-powered radio-frequency identification (RFID) technology across its stores in the US.
The technology will be deployed gradually in accordance with Old Navy’s multi-year plans.
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The initiative aims to equip store personnel with instantaneous access to stock data, enabling them to swiftly locate merchandise within the premises, improving the shopping experience for customers.
The technology rollout aligns with the broader objectives of Gap, which anticipates that introducing new technologies will progressively add value by bolstering operational efficiency and leveraging its large-scale platform.
Old Navy president and CEO Haio Barbeito stated: “We’re excited to partner with Radar, which offers a sophisticated platform and analytics that will give our teams greater real-time inventory visibility to provide an even better in-store shopping experience.
“Building on the rigour and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers – an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality and frictionless experience, all at an accessible price.”
Radar’s platform is designed to allow retailers such as Old Navy to oversee their inventory while providing associates with up-to-the-minute information.
This enables employees to assist customers, restock items on the sales floor promptly and expedite the processing of orders for in-store pickup.
Radar’s AI and data-science analytics will aid with informed inventory decisionsm allowing retailers to optimise stock levels, reduce shrinkage and prevent stockouts and overstocks.
Gap chief technology officer Sven Gerjets stated: “In 2025, we are focused on innovating as we pave the way for momentum in the years ahead. This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centred, digitally led shopping experience.
“With Radar’s always-on RFID technology, we will look to transform our stores into truly connected spaces, starting with Old Navy.
“Continuous product tracking can help us optimise inventory replenishment, improve customer and team member experiences, and give us more real-time insights that can support product design and innovation.”
In 2024, Old Navy saw its net sales rise 2% to $8.4bn and comparable sales by 3%.
