Nordstrom has introduced a Livestream Shopping channel. Credit: Mike Kalasnik / Flickr.

US-based luxury department store chain Nordstrom has entered the e-commerce livestreaming market with its Livestream Shopping channel.

On the channel, customers can shop for Nordstrom products and participate in a live chatroom hosted by experts.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The company debuted the channel today (18 March) with a Burberry virtual styling event, featuring a commentated fashion presentation by stylist José Ramón Reyes.

Ramón Reyes demonstrated ways to wear Burberry runway looks before taking questions alongside a Nordstrom representative in a Q&A session.

The company will host a spring beauty trend happy hour on the channel tomorrow, featuring contributions from British makeup artist Charlotte Tilbury and others.

The channel launch is in line with the retailer’s broader strategy to enter into e-commerce livestreaming.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Nordstrom senior vice-president Fanya Chandler said: “Through Livestream Shopping, we can meet the everchanging needs and expectations of our customers and equip our team with more tools to deliver on our commitment to serve our customer wherever, whenever and however they want to shop.

“Livestream Shopping enables us to stay closer to the customer with interactive and engaging experiences that allow for discovery, personalisation and service at scale.”

In December, Walmart partnered with video-sharing app TikTok to pilot a new livestream video shopping project.